The best place to hide a dead body is page two of Google search results.
In over 70% of cases, visitors will click on one of the first five sites listed on the first page of an internet search. A website that doesn’t even appear on the second page of the results is as if it does not exist.
So, you want your website to rank high on the Search engine results page (SERP).
Let’s quickly check what SERP is.
SERP is a page that appears as a result of a user's search on an Internet browser and may contain:
query of Internet users, which is entered into the search field of Internet browsers
results that correspond to the required criteria
We have seen what is the best SEO strategy for you, but let’s go through some SEO practices that you need to know to improve your visibility and ranking on SERPs.
First, let’s concentrate on three parts that SEO is consisted of:
technical SEO
off-page SEO
on-page SEO
In the picture above, you can see all that matters for SEO. Well, probably almost everything.
Part One: Technical SEO
Technical SEO refers to the optimization of all technical aspects of your website.
You must ensure that your website has a strong technical side. Otherwise, the rest of the website might not function well.
HTTPS - a friendly reminder that your site needs to be safe. Site security is important for both users and search engines. Implementing an SSL certificate (HTTPS) ensures encrypted data between the user and the site.
Your website must run fast and well not only on a computer but also on a mobile phone. AMP (Accelerated Mobile Pages) is a technology developed by Google that aims to make web pages load faster on mobile devices.
Find broken links and repair them!
The data structure, known as schema markup, allows search engines to understand your pages' content better. This can result in rich snippets, which improve visibility and CTR (click-through rate).
A sitemap helps search engines index all your site pages more efficiently.
The robots.txt file allows you to control which pages the search engines may or may not index.
Be aware of 404. It can happen when a web page does not exist.
Part Two: Off-page SEO
Off-page SEO implies website optimization methods applied outside the website pages.
These methods are most often implemented through an external linking strategy, starting a company blog/forum, and sharing content on social networks.
Other techniques include:
encouraging online comments
advertising in electronic directories and databases
online public relations
social bookmarking
Part Three: On-page SEO
On-page SEO is the optimization of elements on the website that are under the control of the organization.
You use it to increase the visibility of the website on internet search engines, and it is implemented through:
an optimized URL address
title, and descriptive meta tags
internal linking strategy
headers/subheaders that contain an optimal number of keywords
website loading speed regardless of the type of device from which it is accessed
logical and clear navigation
image optimization
frequent content updates
Some Practices for You
Prioritize Keyword Research
Analyze the keywords that generate the most traffic to the website. In practice, users mostly search the Internet by phrases consisting of several words (long-tail keywords).
In natural internet search results, keywords are used to optimize site elements and content (e.g., URL, titles, texts, images).
Best practices for you:
focus on user intent: this implies how you should target your audience; you have to understand the users’ needs and make keywords according to that
use keyword tools: we wrote about this in other blogs: how important is to use these tools that can help you find relevant keywords
put your focus on long-tail keywords: this is simply because they are less competitive and more specific so that they can attract more traffic
Ensure you have links that lead to your site (internal links) or to another website (external links). These internal links help search engines crawl your site more effectively. External links, on the other hand, improve your visibility.
Best practices for link-building are:
guest posting: in order to earn backlinks, you should write guest posts for some websites and blogs
content promotion: promote your content through some channels like social media to organically earn backlinks
partnership and collaborations: find partners in your niche and collaborate with them to create content and exchange links
Share Valuable Content on Your Website
As much as you pay attention to the looks of your website, you should be careful about what you write on it. Provide valuable content to attract visitors.
Practices you can apply:
make it look good: arrange your content so that it looks interesting. It will attract visitors, and they will want to get back to your site.
use header tags(H1, H2, H3): this is important because it gives good structure to your content
internal linking: link to other pages on your site to help both search engines and users navigate through your website more effectively
Improve Technical SEO
We introduced you to technical SEO. Crawling and indexing are essential for your ranking!
Everything you do in this technical SEO improves the crawling and indexing of your page.
Crawling is the process of collecting content from web pages on the Internet, and indexing is the process of storing this content in a search engine’s database.
Let us repeat some practices that we explained in the Technical SEO part explanation:
SSL certification: ensure the safety of your website by providing HTTPS. Users will trust your site.
site speed: you have to work hard on your website architecture to make your pages run fast
make your site mobile-friendly: this is crucial because users might want to go to your website through their mobile phone, and you have to give them the full experience
Content Marketing
This part is inevitable in attracting customers with educational and engaging content. You can do that by:
blogging: provide high-quality blog posts and keep them up to date to educate your visitors on topics relevant to your SaaS
promote your content: make sure your content reaches your target audience
feedback loop: use analytics and audience feedback to improve your content strategy and creation process continuously
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